Being positive means combining our strengths: bringing the intelligence of nature together with human know-how. Being positive in the way we create skincare products means designing products holistically in terms of sourcing, eco-design, usage and recycling. It means creating an effective product without compromising our commitments. Being positive means we set ourselves a challenge, researched it and discussed it and then launched a brand that encompasses the values of its time.
The city is our playground, but it’s also where the air has the highest saturation of particulate matter which penetrates skin and causes the most damage. We want to restore enjoyment and wellness in our cities by offering naturally formulated products that are both gentle and highly effective, and through urban re-greening initiatives. In a dehumanised urban ecosystem, we believe that nature can offer incredible health, well-being, and beauty benefits.
The beauty of nature lies in its ingenuity, which inspires our solutions. It provides us with a way to protect ourselves and cleanse our skin of pollution using Rhamnophénol®. Hiding behind the inspiring beauty of the sky, we now know that there is invisible, fine particulate matter that causes inflammation and premature ageing in skin. It is our job to educate people about these effects and repair the damage.